Tuesday, September 23, 2008

Seinfeld on Gates on Microsoft (from Jaffe Juice)

The blogosphere has been lit up over the past week or two regarding the new campaign from American Express Microsoft, featuring Jerry Seinfeld and Steve Ballmer Bill Gates. The reaction, with few exceptions, has been decidedly negative - scathingly so.

And now, we find out that the campaign is done:

That campaign either ran its course (if you believe Microsoft) or flopped (if you believe the critics) and is being replaced with an ad that will try to subvert Apple's famous "I'm a Mac," "I'm a PC" series.

(Seinfeld was reportedly paid $10million for 3 spots....2 have aired and 1 is in the "can" waiting for better days)

...or is it? Mashable via Gizmodo says otherwise. Of course, the source in question is a trusted CP+B person, who clearly has no agenda whatsoever.

I should point out that according to this LA Times Blog post, the needle of perception did move a tad, but how statistically accurate and representative this is, I'm not sure: That piece (New York Times) quotes a brand perception expert saying that Microsoft's image started out 25% positive and 13% negative, but by Tuesday was 28% positive and 8% negative. You have to walk before you can run, I guess.

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